Sensy Dental Labs
Comprehensive Privacy Policy & HIPAA Compliance Statement
Effective Date: November 2, 2022
Msg & data rates may apply," STOP/HELP instructions, and a support contact.
Sensy Dental Labs ("we," "us," or "our") is committed to protecting the privacy and security of your personal, medical, and digital information. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information across our digital portals, patient programs, and communications workflows. This policy specifically integrates compliance with the Health Insurance Portability and Accountability Act (HIPAA) and Application-to-Person (A2P) messaging carrier guidelines.
1. HIPAA Notice of Privacy Practices & Protected Health Information (PHI)As a premier provider supporting healthcare workflows, Sensy Dental Labs strictly adheres to HIPAA and the
Health Information Technology for Economic and Clinical Health (HITECH) Act requirements. We implement administrative, physical, and technical safeguards to secure Protected Health Information (PHI).
• Permitted Uses and Disclosures: PHI is utilized solely for treatment, payment operations, and essential
healthcare delivery processes.
• Patient Rights: Individuals reserve the right to inspect their health records, request restrictions on specific
disclosures, and receive an accounting of disclosures upon explicit request.
• Signed Authorization: Any use or disclosure of PHI for marketing, commercialization, or purposes outside standard care workflows mandate a prior, explicit signed authorization from the patient.
2. A2P SMS Campaign Compliance & Carrier Rules
To ensure full compliance with mobile network operators and Application-to-Person (A2P) 10-digit long code
(10DLC) communication standards, Sensy Dental Labs enforces strict rules regarding mobile messaging:
• Explicit Consent (Opt-In): Mobile numbers and consent for text messaging are collected directly through
explicit opt-in mechanisms (such as digital check-boxes or physical forms). Consent is never bought, rented, or inferred.
• Opt-Out Instructions: Users can opt out of mobile communications at any time by replying 'STOP' to any
text message received from us. Upon receipt, communications will cease immediately.
• Help Queries: Users can reply 'HELP' to receive direct customer assistance and support contact
information.
3. Absolute Third-Party Non-Sharing Clause
Sensy Dental Labs enforces a zero-tolerance policy against the commercialization of consumer personal data. No mobile opt-in data, phone numbers, personal consumer information, or health attributes collected through our campaigns or digital portals will be shared, sold, rented, or leased to outside third parties for promotional or marketing purposes.
Data processing and operational actions are strictly confined to internal environments or authorized vendor integrations operating under formal Business Associate Agreements (BAAs),ensuring complete regulatory
separation from external monetization networks.
4. Data Minimization & Retention Protocols
We practice strict data minimization. Sensy Dental Labs collects and retains only the personal or health data necessary to execute legitimate business operations and required regulatory records. Once data fulfills its operational and lawful purpose, it is securely purged or permanently pseudonymized in compliance with industry-standard sanitation methods.
5. Contact and Privacy Inquiries
For questions regarding this policy, to exercise your privacy rights, or to submit a regulatory inquiry, please contact our dedicated Privacy Office:
Sensy Dental Labs Privacy Office Email: GaryL@sensydentallab.com
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